One of the biggest mistakes agencies make is underpricing SEO services.
SEO is not a one-time task — it’s a recurring service. The agencies that scale profitably use white-label SEO pricing models designed for long-term growth.
This guide breaks down the exact pricing structures used by agencies working with white-label SEO delivery partners.
Why Pricing Matters in White-Label SEO
When you outsource SEO fulfillment, your pricing strategy determines:
- Your monthly profit margins
- Client retention
- Scalability
- Agency stability
The goal is simple: recurring revenue with predictable delivery costs.
Model 1: Flat Monthly Retainer (Most Popular)
This is the most common and scalable pricing model.
- Client pays a fixed monthly fee
- SEO services delivered consistently
- White-label partner handles execution
Typical pricing:
- $500 – $800 / month (starter SEO)
- $1000 – $1500 / month (growth SEO)
- $2000+ / month (authority SEO)
This model works perfectly with offering SEO without doing the SEO yourself.
Model 2: Tiered SEO Packages
Tiered packages help clients self-select based on budget.
Example structure:
- Basic: On-page SEO + reporting
- Standard: On-page + content + backlinks
- Premium: Full SEO + authority building
This increases average order value while keeping delivery structured.
Model 3: Performance-Based Add-Ons
Some agencies add performance bonuses:
- Keyword ranking milestones
- Traffic growth targets
- Conversion improvements
These are best used as add-ons, not core pricing.
Model 4: SEO as Part of a Bigger Retainer
SEO bundled with:
- Web design
- Content marketing
- Local SEO
- Paid ads management
This increases retention and reduces churn.
How White-Label SEO Improves Margins
Agencies using white-label delivery:
- Avoid hiring SEO teams
- Eliminate freelancer management
- Maintain consistent quality
- Scale without operational stress
This is why many agencies move away from in-house models toward white-label SEO systems.
Recommended Pricing Strategy (2025)
The most profitable approach:
- Offer 2–3 SEO packages
- Use monthly retainers
- Partner with a white-label SEO provider
- Focus on client acquisition
This creates stable, predictable income.
Scale Without Limits
If you want to scale your agency without hiring SEO teams, white-label delivery is the fastest path.
Explore the system used by agencies working with Hustle With Nyra:
White-Label SEO Delivery for Agencies →
This is how modern agencies grow sustainably.