Virtual Influencer Trust Gap 2025 – Key Findings
The Virtual Influencer Trust Gap 2025 report by Sprout Social revealed an important insight: 46% of consumers say they feel uncomfortable when brands use AI influencers. Moreover, only 23% said they trust virtual influencers as much as real ones.
These results show that brands still face a challenge in convincing audiences that AI-driven campaigns can feel authentic.
Why Trust Still Matters
Authenticity is one of the most important elements in influencer marketing. In addition, consumers expect transparency from brands about whether a personality is human or AI-generated.
The study also showed that younger audiences (Gen Z and Millennials) are slightly more open to AI influencers than older generations. Furthermore, they are willing to follow virtual influencers if they provide unique content rather than just promotional posts.
Impact on Brands
For brands, the Virtual Influencer Trust Gap 2025 means they need to be careful when integrating AI influencers into their campaigns. Therefore, they should clearly disclose when a personality is virtual and focus on building a consistent story or persona that audiences can relate to.
Nike, Samsung, and other global brands have experimented with AI influencers but combine them with real ambassadors to maintain authenticity.
Ethical and Creative Considerations
AI influencers raise questions about copyright, image rights, and diversity in representation. Moreover, brands must ensure their virtual characters are culturally sensitive and inclusive.
The report suggests that audiences reward brands that use AI in a creative, respectful way – such as telling unique stories or offering interactive experiences.
What Comes Next
As AI tools get better, the trust gap may shrink. Meanwhile, regulations around AI content and digital likeness protection are expected to grow, giving consumers more control.
Marketing experts believe that by 2030, virtual influencers could make up 20% of influencer campaigns worldwide, but only if brands address transparency and ethics.
Combine with Other AI Coverage
Read Shopify AI Influencer Controversy – Molly Baz Calls It a Sicko AI Version for another example of creator backlash against AI content.
For future predictions, check AI in Global Marketing – WTO Report to learn how AI might transform e-commerce and brand storytelling.