Facebook Stories are short, fun, and easy to create – but many small businesses don’t use them enough. Stories are powerful because they appear at the top of the app, making them one of the first things people see.
The best part of Stories is that they feel natural. Unlike regular posts, Stories don’t have to be perfect. You can share quick photos, short videos, or even text updates. This makes your business feel real and approachable.
A great way to use Stories is for promotions. Share a limited-time discount, announce new products, or show behind-the-scenes clips. Because Stories disappear after 24 hours, they create urgency and excitement.
Another tip is interaction. Use polls, questions, and stickers to engage your audience. Ask what product they prefer, what color they like, or simply say “good morning.” The more interaction, the stronger the relationship.
Consistency is important here too. Posting one Story a week won’t help. Try posting several times across the week, even if it’s something small. The goal is to stay present in your audience’s daily scroll.
Facebook Stories may be short, but they leave a big impact. They’re the perfect way to show personality and connect with customers.