AI and Global Marketing 2025 – WTO Key Findings
The AI and Global Marketing 2025 report by the World Trade Organization projects that artificial intelligence could boost global trade by 34–37% by 2040. Moreover, the report estimates a potential 12–13% increase in global GDP if AI adoption continues at the current pace.
For marketers, this means a dramatic shift in how businesses create, distribute, and promote products across borders.
AI’s Impact on E-commerce
AI is already transforming e-commerce by personalizing shopping experiences. In addition, companies use AI-driven recommendation engines, automated chatbots, and predictive logistics to reach customers more efficiently.
The WTO report highlights that small businesses will benefit the most if they adopt AI early, as they can scale globally at lower costs. Furthermore, AI translation tools are breaking down language barriers, making cross-border advertising campaigns more effective.
Opportunities for AI Influencers
The rise of AI influencers ties directly into the AI and Global Marketing 2025 predictions. Brands can now create scalable, multilingual personalities who engage audiences in multiple countries simultaneously.
As a result, influencer campaigns will become more global, allowing even niche products to find audiences in previously unreachable markets.
Challenges and Risks
However, the report also warns about potential challenges. Uneven AI adoption could widen the gap between developed and developing countries. Therefore, governments are encouraged to invest in digital infrastructure and education to prevent inequality.
For marketers, maintaining consumer trust is crucial. AI must be used transparently, and campaigns should avoid misleading consumers with synthetic personas without disclosure.
How Brands Can Prepare
Businesses that want to stay competitive should start experimenting with AI tools now. Moreover, they should build teams that combine human creativity with AI-powered analytics.
The WTO suggests that companies focusing on ethical AI use will gain an advantage in consumer loyalty.
Future Outlook
Experts predict that by 2030, AI will power more than half of all online advertising campaigns. Meanwhile, AI influencers could account for 20% of brand partnerships worldwide, offering new revenue streams and reducing marketing costs.